Find Your Direction.
Build Better Connections.
Helping small business owners clarify their next steps, strengthen customer and team relationships, and improve how the day-to-day business works.
25 YEARS IN MARKETING & BUSINESS DEVELOPMENT
OPERATIONS & CUSTOMER SERVICE EXPERIENCE
FOCAL POINT GLOBAL NETWORK
IS THIS YOU?
You know your business is capable of more. You need a clear path to get there.
Growth has stalled or become harder to sustain
Competing priorities are slowing execution
Your leadership team needs greater alignment and accountability
You need a stronger strategy for the next chapter of growth
You want an strategic objective partner who will challenge your thinking
You're ready to build a stronger, more valuable business
frEE STRATEGIC ASSESSMENT
Business Growth Scorecard
See where you stand. Know where to focus.
Our Business Growth Scorecard is a strategic assessment that evaluates your business across key areas to uncover what's working, what's holding you back, and where your biggest opportunities are.
COACHING SOLUTIONS
Create a Competitive Edge.
BUSINESS COACHING
Find a practical path forward that fits your business and the people it serves.
Dane helps small-business owners clarify their needs, examine how work gets done, and identify manageable steps toward better communication, stronger relationships, and more efficient operations.
CUSTOMER RELATIONSHIPS & COMMUNICATION
Explore better ways to reach your customers and strengthen their connection to your business. Drawing on marketing, business development, and customer service experience, Dane helps owners examine how they communicate, serve customers, and build relationships.
LEADERSHIP COACHING
Build clearer communication and a more cohesive approach to leading your team.
Dane helps owners and managers clarify expectations, work through staffing concerns, and keep people informed and focused—with empathy and an understanding of the day-to-day work.
REAL RESULTS BACKED BY PROVEN FOCAL POINT FRAMEWORKS
Leaders. Impact. Results.
about
A clearer path starts with
someone who takes time to listen.
Dane Petersen brings 25 years of experience working with small businesses and nonprofits in marketing and business development. His background also includes five years in operations and logistics for nonprofits and grocery retail, with a focus on customer service.
He has worked with executives on strategy and with floor managers and staff on efficiency and communication. Today, Dane brings that practical range to small-business coaching, helping owners understand what needs attention and break the next steps into manageable actions. His approach is warm, clear, and grounded in the belief that better businesses can support better lives for owners, staff, and communities.
8 Keys to Building Businesses that Run Themselves.
Download the playbook to learn how to build a business that runs more effectively without you at the center of everything, giving you more time, freedom, and control.
Not sure where to start?
The Leadership Scorecard is the fastest way to get oriented or reach out directly if you prefer a conversation first.
LEAD WITH PURPOSE. CREATE THE RIPPLE.
Helping leaders build stronger businesses, stronger teams, and lasting impact that reaches far beyond the business itself.
SERVING MISSOURI
Part of the Focal Point Coaching network.
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Copyright 2026 Focal Point Coaching, Inc. Dane Petersen. All rights reserved.